Netflix is looking to hire an executive to expand its gaming content.
So what does this mean?
According to reports, the streaming giant has approached multiple gaming executives in the past month, but has not decided whether it will make its own games or license from third-party publishers.
“Our members value the variety and quality of our content,” the spokesperson said. “Members also enjoy engaging more directly with stories they love – through interactive shows like ‘Bandersnatch’ and ‘You v. Wild,’ or games based on ‘Stranger Things,’ ‘La Casa de Papel’ and ‘To All the Boys.’ So we’re excited to do more with interactive entertainment.
Netflix has already experimented with interactive fiction and choose-your-own-adventure content like “Black Mirror: Bandersnatch” and Kimmy Schmidt.
During the company’s quarterly earnings report in April, Netflix’s Chief Operating Officer, Greg Peters, said that the company was planning to get more into gaming.
“We’re in the business of creating these amazing, deep universes and compelling characters and people come to love those universes and want to immerse themselves more deeply and get to know the characters better. We’re trying to figure out all of the different ways that we can increase those points of connection and deepen that fandom and certainly games is a really interesting component of that,” Peters said. “There’s no doubt that games are going to be an important form of entertainment and important modality to deepen that fan experience so we’re going to keep going.”
It was not the first time that the company had hinted Netflix was looking to expand further into gaming content.