As the story unfolds, you’ll face moral dilemmas and practical choices, with only seven seconds to decide and no going back.
On October 6 at 6 pm local time in the U.S., dating app Tinder will launch Swipe Night — a first-of-its-kind, original interactive adventure that represents a whole new way to match.
The Swipe Night story is a first-person, apocalyptic adventure where at key turning points, Tinder members decide what happens to them next in the story. But their choices dictate more than just the story; they also impact who they match with and what they will chat about once the epic journey ends.
Now that half of Tinder members are Gen Z (18-25), Tinder says they’ve built the entire experience that speaks “their language” — emojis and the apocalypse.
Every Sunday in October, a new part of the Swipe Night adventure will take place live, right inside Tinder. From 6 p.m. – midnight, any active Tinder member in the U.S. will have the chance to experience the apocalypse together.
Swipe Night follows a group of friends played by Angela Wong Carbone (Chinatown Horror Story), Jordan Christian Hearn (Inherent Vice), and Shea Gabor, led by none other than YOU.
After each Swipe Night story release, critical choices will be added to members’ profiles, showing which decisions potential matches did or did not make. And all of this new information will make for plenty of material for post-apocalyptic banter.
Swipe Night brings responsive, streaming video to Tinder for the first time. But more important than its technical innovation, it offers a new way to use content to start conversations.
“More than half of Tinder members are Gen Z, and we want to meet the needs of our ever-evolving community,” said Ravi Mehta, Tinder’s Chief Product Officer. “We know Gen Z speaks in content, so we intentionally built an experience that is native to how they interact. Dating is all about connection and conversation, and Swipe Night felt like a way to take that to the next level. Our hope is that it will encourage new, organic conversations based on a shared content experience.”
It’s interesting to note that out of all the big streaming giants to announce their interest in IF, Tinder is one of the first out of the gate.
Check out the trailer for the Swipe Night series below:
THE PULSE is out now on Google Play
StoryFix Media produces interactive fiction games and novels. Our sci-fi text adventure The Pulse is out now